The momentum of the education sector has been lofty and is expanding at a tremendous rate because of the advent of the Ed-tech companies that are focusing on the education sector and primarily the students and their parents specifically. For the purpose of achieving targeted revenue, there has to be a workforce of Business developers who are fearlessly and honestly working on achieving the targets that are beneficial for the organization and in return reaping the fruits that are useful for increasing the morale of the workforce.
The fresher candidates recruited by the companies working in the education sector work on selling the products directly to the clients, i.e. the students or the parents. The part of the work becomes gruesome after being rejected quite often and the candidates that the organizations hire for the profile of Business developer are mostly fresher, that are young, dynamic but in a way lack patience. The approach that the young recruits apply is basically talking with great ease with the customer without allowing the other party to communicate. The company also trains the candidates only about the products that they are supposed to sell in the market and not taking into consideration the fact that there needs to be some amount of training on how to approach a customer as well. As a result, the new recruits are not able to cope up with the pressure of being rejected and the constant disapproval of the clients. Since they are not used to these situations, they leave the organization. It is good to understand that to train a recruit and then if they leave that is alright, but it is not at all justified that you are not training the new recruits and they are not leaving.
KOAK Education has been in touch with the college graduate students for their overall development so that they are able to grow and work in a competitive environment. We, at KOAK Education are providing:
- Skill enhancement for graduate students
- Improving communication skills, and confidence-building.
- Other soft skills which may help the graduates in their growing career.
The other prospect that the young business developers need to understand is that if you are meeting with ‘n’ individuals for the lead generation, then only a quarter will be showing their interest in your product and then one needs to focus upon those quarter individuals who can be their probable clients. To be a good business developer in an organization one should keep in mind the current status of the business, the profile of the customer and the new and unexplored market opportunities. The training must be provided to the youngsters for being open-minded and adaptive to change. Every approval and rejection must be treated as a learning experience that comes in their way and will be surely be leading them to the newer heights in the future. Apart from the training that is provided to the young talents to tackle the pressure at work, there needs to be some kind of remuneration that needs to be offered to them for good performances and must not be heavily criticized for the failure.