In this world of new age, advertisement and the marketing strategies are the two very important aspects which leads the business to true success. It is very important that a business gets noticed to keep progressing itself as a brand. In the last 8-10 years or so there have been a clear inclination towards content marketing. Video and mobile contents are today the highest used content and sellers are craving for this way to reach a wider audience. With this revolution at it’s highs, blogging is rising as one of the easiest platform and a good choice too for advertising and marketing the product for free.
Right from the very start of the print media, the sellers have greatly used the power of advertisement to advertise their products in rare areas too and hence helping their brand name to improve up the trust factor. Even today print media has a great influence in the marketing. The advertisement before was mainly based upon mainstream media like T.V, Radio, Prints etc but after the huge evolution of internet media the traditional media have found it tough against the social media with blogging playing a decent part in it. Further, even the blogging has it’s own part of success in the marketing field, still some people become critical and mark blogging as a short term platform which is kinda of average looking platform. But even if we hear all of this criticism we know the reality of the blogging platform and it’s impact on marketing.
The Rise OF The First Blogging Platform:
Blogging was first introduced on the internet in the late 90’s and was a small platform then where people could write their day to day lives. So in the early days a blog was called a personal journal. Blogging finally became popular in 1999 after the launching of the blogging tools. ( SlashDot and Open Diary are the first two blogging tools released in September 1997 and October 1998 respectively). Though in early days of blogging there was a huge impact on politics but later on some political figure, media manager started blogging as an opinion forming platform. Gradually the blogging industry picked up pace and the people began to use this platform as their opinion making platform. Blogging have emerged significantly in the past few years and people have been successful in monetizing their own blog. Amit Agrawal and Neil Patel are the two most suitable examples of successful Indian bloggers.
The Birth Of Word Press:
After the introduction of the WordPress, it brought a revolution in the blogging platform. It made easy for everyone to handle it. WordPress.org is a blogging web software and a content management system. According to a recent survey WordPress powers 22.5% of all the websites on the internet. It is the kind of the Perfect choice is simply because we can find hundreds of totally free templates to select from and has a wonderful user-friendly interface.
Expansion Of Blogging Platform:
Blogging gives a transparent system of marketing. The companies are said to pay only when they book a sale for them unlike other print media where a company should must pay without any assurance of the sale of the product. The blogging platform gives better Return On Investment-ROI in comparison of other internet media. This is also the cheaper platform unlike other advertising platforms. Blogging also provides the different advertising channels for marketing. Affiliate Ads. CPC Ads, Sponsored Posts are some widely used channels for the purpose of advertising through blogs. The channels offer a better result and a good return on investment. Many individuals including a great part of youth are spending much of their time on internet for their day today purposes like news, entertainment e-t-c. Hence it becomes easier to target such a large audience through blogging. With the trend of Facebook, Twitter, Instagram and rise of smartphones in the market it is obvious that outreach of blogging industry is increasing every single hour. Hence it will become easier to target a greater audience day by day through blogging in an effective way.
Today there are many popular and influential blogs. In a country like INDIA where the internet users are most in the world, the blogging has managed to pave a way for itself into the marketing giants like Flipkart, Amazon. Bloggers refer the people to go through these sites often and end up increasing their sales in an effective Manner.
In recent years blogging has emerged to offer a better consumer experience. In early time the bloggers were offered only through some internet based business but now time is changing quickly and blogging platformis giving some tough competition to the established media markets. Blogging looks as of now a much better platform of marketing.
Written By: Nawazish Kareem ( LinkedIn- https://www.linkedin.com/in/nawazish-kareem-094858168 )
Rupesh Raman Agrawal ( LinkedIn- https://www.linkedin.com/in/rupesh-raman-agrawal-892271168 )