Delivering a Business Presentation can be a fearful task for most of the people. Moreover, some experts estimate that as much as 75% of the population has some level of fear or anxiety when it comes to delivering a presentation in front of a group of people. Top that, the fear of public speaking is more than the fear of death in most of the individuals. However, if an individual excels in the art of giving business presentation then he/she can go a long way in his/her career.
KOAK Education with its experience in training individuals from corporates has come up with 5 essential tips to deliver an effective business presentation:
Know your Audience
No matter how passionate you are about your content, inevitably you have to mould your content according to the type of audience you are interacting with. Moreover, you have to mould your content in such a way that it doesn’t alter the original message of your Business Presentation. The idea of moulding your content according to the type of audience comes from the fact that you have to make your audience feel comfortable with your content.
Facts tell; Stories sell
If your presentation is just about facts and figures then you are forcing your audience to get bored away from your presentation. The goal of telling stories is to have an emotional connection with your audience so that your main message is conveyed more effectively. It’s imperative to note that while telling the stories, you must not deviate from your actual message. Your story must be short & crisp and well in line with your content and message that you are trying to convey through your presentation.
Width VS Depth
One problem that almost every individual face while preparing for a business presentation is to decide whether to cover the width of the topic or the depth of the topic within a given time frame. This also comes down to the fact that you have to decide what your audience will be interested in. Just keep in mind that you have to provide only that much information which will be easier for the audience to download. Too much information will lead to an ineffective business presentation.
Have a conversation
Instead of making your presentation looks robotic, try to have a conversation with the audience. If the thoughts are just flowing in one way then within no time your audience will feel bored and their mind will move outside the presentation room. It’s always better to involve the audience by asking them questions, relating with them through anecdotes and asking their feedback within or after the presentation.
Be Enthusiastic: Make good use of Mirror Effect
It’s a fact that your audience will subconsciously mirror your emotions while you are giving any presentation. Keeping this in mind, one should always be very enthusiastic while giving a business presentation because this will maintain the level of enthusiasm in the audience as well. If you are not enthusiastic about your presentation then there is no way your audience will be enthusiastic about listening to your presentation. Moreover, the mirror effect can be used effectively to transfer the emotions to the audience when you are telling the story within your presentation.
King & Queen of your Presentation
It can be very well concluded that while giving a business presentation, the content is the king and the audience is the queen or vice-versa. There needs to be good chemistry between the two in order to increase the effectiveness of your Business Presentation. Excelling in the art of giving Business Presentations will keep you going at a great pace in your career.
We at KOAK Education have trained various professionals to improve their Business Presentation Skills. Check out what our trainers have to say about Business Presentation Skills in one of our episodes of Kwik Chat with KOAK.